The last few decades have seen the emergence of global consumer culture (GCC) as an
important force in the marketplace. Yet, in recent years, powerful political and economic …

This book seeks to provide a critical introduction to the under-theorized concept of
Glocalization. While the term has been slowly diffused into social-scientific vocabulary, to …

Purpose Cause-related marketing (CRM) is an ever growing marketing strategy developed
by companies that may result in a win-win-win strategy for business, non-profit organizations …

Research into consumer ethnicity is a vital discipline that has substantially evolved in the
past three decades. This conceptual article critically reviews its immense literature and …

Evidence for the presence of the global consumer culture (GCC) is substantial. The present
paper contributes to this body of research by providing a longitudinal perspective …

Purpose–The purpose of this paper is to bring international marketing and consumer
research attention to multicultural marketplaces as a new focal research lens. It develops a …

Purpose–There is a growing demand of Halal products and services in a number of non-
Muslim countries. Although Muslim consumers have been studied in several research …

This study presents a review of 85 peer-reviewed publications of cross-cultural variations in
consumer behavior. The objectives of this study are to systemize conceptual and …

This research represents an effort to fill the gap between brand development studies
focusing expressly on Western brands and their markets and culture-specific global brand …

Purpose This study aims to revisit the practice of multiculturalism within the co-existence of
halal food products in non-Muslim communities in Kupang, East Nusa Tenggara, Indonesia …