ABSTRACT The adoption of Social Media Marketing (SMM) is increasingly present in the
daily life of companies. However, little is known about this phenomenon in the context of …

In this paper, the authors aim to analyse FinTech organization intention to adopt hybrid
project management (HPM) methodology in system software development. It is important to …

In a social system it is not the nature of the means that matters. The focus of sociologists'
attention lies in the problem of use as a process that is closely related to social systems. For …

As customers demand quicker releases and updates to products and services, organizations
struggle to keep pace with competitors. More and more organizations desire to use …

ARISTOTLE UNIVERSITY OF THESSALONIKI SCHOOL OF FRENCH LANGUAGE AND
LITERATURE SCHOOL OF PHILOSOPHY AND EDUCATION SCHOOL OF ECONO Page 1 …

This study investigated the influence of gender and school type on the key determinants that
affect the adoption of electronic textbooks in Tanzanian secondary schools. The study …

Esta dissertação objetivou investigar o uso de Social Media Marketing por micro e
pequenas empresas e sua relação com o desempenho mercadológico. Baseado na Teoria …

Medidas estratégicas, baseadas nas cinco forças competitivas de Porter, utilizadas por
farmácias independentes para se manter no mercado é o foco principal da pesquisa. O …