Organisations are among the largest contributors to environmental unsustainability. If
environmental unsustainability were viewed through the lens of ethical violation, perhaps it …

In the field of business-to-business marketing, corporate ethical identity and corporate brand
identity are crucial subjects for discussion. Business organizations function under social …

Studies show that Human Resource Management (HRM) practices, the role of leadership,
organizational citizenship behavior, and organizational virtues influence the greater …

Purpose The purpose of this study is to examine the intricate dynamics within the hospitality
service sector, which predominantly employs low-wage and low-skilled workers. These …

This study compares the different emphases on virtuous characters presented in their
values, across global firms considering country and industry of origin. It presents a content …

Many companies prominently espouse their virtuous character in communications with
investors, with a view toward influencing investor perceptions about the firm's standards of …

We examine the cost implications of using corporate social responsibility (CSR) as a vehicle
to build sustainable corporate ethical identity (CEI). CSR investment is recognized as one of …

Purpose In light of the increasing prevalence of non-human services, organizations can
benefit by emphasizing distinctively human qualities in their services. This paper suggests …

Job advertisements hold a wealth of knowledge for the public relations field about complex
internal and external organizational dynamics. They reflect enduring social and sectoral …

Purpose Start-ups require a competitive advantage to integrate sustainable practices and
develop organizational capabilities to thrive in dynamic business environments. However …