Academic Abstract Manhood is a precarious social status. Under perceived gender identity
threat, men are disproportionately likely to enact certain stereotype-consistent responses …

This article conceptualizes meat reduction as a masculinity threat for men and presents
strategies for making men more receptive to meat reduction. Meat consumption is …

Meat consumption needs to be reduced to limit climate change but achieving this requires
understanding the drivers of meat consumption. In this study, we investigated two potential …

Although several studies have reported an inverse association between masculine
discrepancy stress—the perceived failure to conform to internalized normative expectations …

The need to better understand and shift current consumer behaviour towards more
sustainable food consumption habits is imperative for achieving a more food secure future …