Entrepreneurship education has blossomed as an area of research due to its practical
significance and role in expediting the economic wellbeing of the global economy. Despite …

The rapid pace of technological change taking place today makes it even more important for
marketing educators to incorporate relevant technical and higher level meta-skills in their …

Purpose Given the pressing global challenges underpinning the United Nations'
Sustainable Development Goals, marketing managers can no longer focus only on purely …

After decades of research in marketing and management education, what do we now know
about what educational practices work best for improving actual learning? We answer this …

This research aims to test the antecedents that influence behavior intention of animation
usage among marketing students in universities depending on the extended unified theory …

To boost understanding of how universities can develop strategies to ensure continuity of
learning in anticipation of future crises, this research asked business students to reflect on …

COVID-19 harms the implementation of learning at various levels, including at Islamic
universities. Students at Islamic universities must use e-learning for several months until the …

In response to the Journal of Marketing Education special issue on teaching turmoil and
triumphs in times of crisis, we develop and test a student anxiety, preparation and learning …

Flood issues will become aggrevated during the COVID-19 pandemic and solutions,
especially in environmental education, must be developed to provide relief to affected …

Consumers' psychological perceptions and reactions to marketing management strategies
are important factors for the success of any organization. Optimistic sales predictions based …