Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Tourism crises are important events affecting the development of destinations. However, the
academic community lacks adequate knowledge from the accumulated literature on the …

COVID-19 has caused an unprecedented global crisis. Tourism has been one of the
industries most severely affected. The recent COVID-19 outbreak has exposed the fragility of …

The presence or absence of differences in the perceptions of previous visitors and non-
visitors toward a destination is important to tourist theorists and practitioners. Destination …

In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …

Purpose The study aims to examine the relationship between destination attributes and
tourist satisfaction as well as the extent to which emotional involvement mediates between …

Tourist destinations with cultural heritage have arisen as a prominent issue in tourism
literature. Creating a positive image of the destination can influence tourists' satisfaction and …

This paper investigates the main elements that can influence customer satisfaction in tourist
services, with specific reference to tourism industry. The importance of this topic resides in …

Different studies on consumer/customer-based brand equity (CBBE), have revealed varying
pictures of components and divergent relationships. The current study analyzed a large …

Among services, the immense growth of Indian tourism in the last years has attracted the
interest of practitioners, researchers, and governments. Service experiences at the point of …