Research on growth of innovations introduced to the market has gradually shifted its focus
from aggregate-level diffusion to exploring how growth is influenced by a given social …

In today's turbulent business environment, customer retention presents a significant
challenge for many service companies. Academics have generated a large body of research …

Influencers' follower count, or indegree, is a key criterion that advertisers use when devising
influencer marketing campaigns. However, whether influencers with lower or higher follower …

During the past quarter-century, digital technologies-based innovations for creating,
communicating, and delivering products of value to customers have significantly risen in …

In light of the emerging discourse on AI systems' effect on society, whose perception swings
widely between utopian and dystopian, we conduct herein a critical analysis of how artificial …

Internet usage continues to explode across the world with digital becoming an increasingly
important source of competitive advantage in both B2C and B2B marketing. A great deal of …

CRM has traditionally referred to a company managing relationships with customers. The
rise of social media, which has connected and empowered customers, challenges this …

Many firms capitalize on their customers' social networks to improve the success rate of their
new products. In this article, the authors analyze the dynamic effects of social influence and …

Motivated by the growing practice of using social network data in credit scoring, we analyze
the impact of using network-based measures on customer score accuracy and on tie …

Seeded marketing campaigns (SMCs) have become part of the marketing mix for many fast-
moving consumer goods (FMCG) companies. In addition to making large investments in …