Starting a relationship with AI! Exploring consumer's attitude towards digital human stylists
We investigate digital human stylists (DHS)-a new AI-powered form of personalised digital
avatar-that can complement traditional retail services with innovative recommendations …
avatar-that can complement traditional retail services with innovative recommendations …
Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail
Purpose Fashion retailers have increasingly adopted consumer-facing in-store technology
(CFIT) to enhance the customer experience/service provision. This paper aims to explore …
(CFIT) to enhance the customer experience/service provision. This paper aims to explore …
[BUCH][B] The adoption and implementation of consumer-facing in-store technology in fashion retailing: managerial perspectives
F Bonetti - 2020 - search.proquest.com
Digitalisation has revolutionised retailing and this has spurred retailers to adopt consumer-
facing in-store technologies (CFIT) and the related broader technological side, to enhance …
facing in-store technologies (CFIT) and the related broader technological side, to enhance …