Does marketing ambidexterity boost marketing performance? Empirical evidence in Indonesia's consumer goods

K Adiwijaya, S Wahyuni, G Gayatri… - Journal of Global …, 2020 - Taylor & Francis
In increasingly current market competition, firms need to become ambidextrous and achieve
superior performance. An ambidextrous organization is an organization that can focus while …

Strategic positioning, differentiation and performance of Brazilian wineries

CP Klinger, E Silveira-Martins, GJ Castro… - International Journal of …, 2020 - emerald.com
Purpose The purpose of this study is to verify whether managers' strategic orientation
influences decision-making related to differentiation and whether these two factors impact …

The effect of strategic behavior typology on organizational excellence:“A study of the opinions of the heads of scientific departments in a number of private universities …

Z Omar, M Yousif - Humanities Journal of University of Zakho, 2023 - hjuoz.uoz.edu.krd
Global competition, a dynamic environment, and shrinking resources have created a lot of
pressure on today's institutions including private higher education institutions (HEIs). Hence …

Organisational flourishing and performance: research with professors from a public university

E Silveira-Martins, M Raasch… - International …, 2021 - inderscienceonline.com
The organisational flourishing is related to the perception of positive emotions and the
promotion of better professional performance of individuals flourishing at work. So, this …

ORGANIZATIONAL AMBIDEXTERITY: A PATH TO DIGITAL TRANSFORMATION IN SMALL AND MEDIUM ENTERPRISES

RR da Silva, CLC Larieira… - COGNITIONIS …, 2023 - revista.cognitioniss.org
Abstract The Organizational Ambidexterity (OA) has been perceived as an enabling
capability for the Digital Transformation (DT) in organizations and includes the trade-off …

Organizational Values and their Impact on Strategic Behavior: An exploratory study in the Iraqi General Company for Textile and Leather Industries

LS Bajaee, AT Mohamed - Rigeo, 2021 - rigeo.org
Organizational values are the basis of any organizational culture and the essence of its
philosophy to achieve success. It is also a sense of the common orientations of all …

Marketing ambidexterity and marketing performance: Synthesis, a conceptual framework, and research propositions

K Adiwijaya, S Wahyuni, JS Mussry - Enhancing Business Stability …, 2017 - taylorfrancis.com
A number of conceptual and empirical studies on marketing ambidexterity showed that
ambidexterity in the context of marketing can drive superior corporate or marketing …

The Impact of Strategic Behavior in Achieving Strategic Success: An Analytical Research of The Views of a Sample of Administrative Leaders in the CHF Cooperative …

رنا زاهر سلمان الجنابي - Finance and Business Economies …, 2023‎ - jiamcs.centre-univ-mila.dz
The research aims to determine the relationship of the impact of strategic behavior in
achieving the strategic success of profit-making organizations through the realizations of a …

[PDF][PDF] The effect of strategic behavior typology on organizational excellence

ZA Omar, MS Yousif - academia.edu
Due the factors such as the rise in global rivalry, a dynamic environment, and resource
limitations, institutions today, particularly private higher education institutions (PHEIs), are …

ادات􀇻 حث تحليلي لآ ا رء عينة من الق􀇺 النجاح الاست ا رتيجي:􀈖 تأثير السلوك الاست ا رتيجي في تحقي في الع ا رق􀈊 في منطقة الف ا رت الاوس CHF ة􀇻 ان التعاون􀈜 ة في مؤسسات الاس􀈂 …

رنا ا زهر سلمان الجنابي - Finance & Business Economies …, 2023‎ - search.ebscohost.com
The research aims to determine the relationship of the impact of strategic behavior in
achieving the strategic success of profit-making organizations through the realizations of a …