This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Augmented reality (AR) filters are a popular social media feature affording users a variety of
visual effects. Despite their widespread use, no research to date has examined either …

Authenticity has long captured the imagination of literary figures, philosophers and
scientists. The construct originated in Aristotelian thinking and serves as an injunctive …

In response to a recent call to better understand the drivers of self-expressive consumption;
this review examines the latest relevant research to identify two broad classes of benefits of …

Purpose This study aims to investigate the rising trend of virtual influencers–digitally created
characters with human-like attributes. It aims to evaluate and compare their effectiveness …

Despite their transformative importance, the perspective and role of social media platforms
in the creator economy remains understudied. In this research, we examine the role of …

Purpose This paper examines what the use of an augmented reality (AR) makeup mirror
means to consumers, focusing on experiential consumption and the extended self …

Organizations devote considerable resources to create authentic brand images in response
to declining consumer trust. However, empirical research on the effect of package design …

This research examines how sponsored user‐generated content influences consumer
engagement on TikTok across three studies. In the first study, we demonstrate that when …

Social media may encourage novel ways of signaling that involve different purchase types
(experiential vs. material), signaling frequencies (multiple vs. single signals), and other …