In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Despite the technological advancements in neuroimaging and physiological technologies,
studies about using this technology to study the neural correlates of consumers' behavior …

Nowadays, the web presents real estate sites providing the possibility to use low-cost virtual
reality (VR) solutions without sacrificing the high quality of graphic visualization of their …

In this research, we reviewed existing studies which used neuromarketing techniques in
various fields of research. The results revealed that most attempts in neuromarketing have …

In marketing research, one of the most exciting, innovative, and promising trends is
quantification of customer interest. This paper presents a deep learning-based system for …

Purpose Tourism destination marketers use videos that incorporate storytelling and visual
and audio components to evoke emotional arousal and memorability. This study aims to …

Social advertising is designed to have an impact on the behavior of the target audience to
improve the welfare of both the individuals and the society. The challenge for social …

Over the past few years, many studies have shown how territoriality can be considered a
driver for purchasing agri-food products. Products with certification of origin are perceived as …