This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …

While its use has expanded considerably, self-service retail technology (SSRT) continues to
face mixed customer evaluations. This paper introduces an SSRT paradoxes approach …

In a context of technological transformation impacting the production, distribution and
consumption patterns, processes and dynamics of goods and services, the retail system is …

For the fashion industry, the Metaverse, with its range of new landscapes and imaginaries
embedded in a constellation of highly creative and interactive digital environments …

Introduction In 2010, under the creative direction of Frida Giannini, Gucci presented the
Forever Now advertising campaign in which photographs taken by Foto Locchi were revived …

Статья посвящена тестированию гипотез относительно важнейших внутрифирменных
факторов, определяющих интенсивность инноваций, реализующих новые …

Per la moda il Metaverso, con il suo portato di nuovi panorami e immaginari entro una
costellazione di ambienti digitali altamente creativi e interattivi, costituisce un'occasione di …