Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …

Real-Time bidding is nowadays one of the most promising systems in the online advertising
ecosystem. In the presented study, the performance of RTB campaigns is improved by …

Recent advances in artificial intelligence have had a growing impact, and the marketing
discipline is no exception. This study carries out an analysis of the impact of artificial …

With the development of improved augmented reality (AR) devices, the use of AR in new
media to better communicate culture has become a major trend. However, AR technology …

Analyzing the effectiveness of digital marketing campaigns can be challenging due to the
large number of customer interactions across various online channels. Attribution modeling …

With the advancement in the advertising industry, Real-Time Bidding (RTB) is become the
most promising framework for the ad-space auction. The main challenge in RTB is to handle …

In order to consolidate a study framework on the academic production about digital
marketingand artificial intelligence, this paper aims to provide an overview of the state of …

Este estudio tiene como objetivo explorar el impacto de la inteligencia artificial en la
publicidad aplicada en empresas durante el periodo 2020-2024. Se utilizó una metodología …

There is a tour that forms the border between the Nangsri Kidul and Nangsri Lor
combinations, namely the Nangsri Lake tour. Nangsri Lake is one of the tours located on the …