Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

The COVID‐19 pandemic has put online shop** at the forefront of retailing; however, the
issue related to shop** cart abandonment remains an eternal nemesis of e‐retailers. To …

Live streaming commerce has rapidly developed in recent years; however serious purchase
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …

A critical issue faced by marketing practitioners today is orchestrating strategies that provide
a smooth consumer experience in an omni-channel environment. The extant literature offers …

Retailers are increasingly looking at leveraging new digital platforms like livestream
commerce to generate quick or impulsive purchases in order to survive the intense …

Regardless of the widespread occurrence of shop** cart abandonment, there remains a
dearth of scholarly investigation into the potential influence of online consumer reviews on …

Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …

Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shop** consumer behavior” and to gain insight into “What drives …

In recent years, due to the extensive use of social media advertisement and the
development of social commerce tools, scholars and practitioners pay more attention to …

As an important environmental factor, weather has been extensively studied for its effects on
consumer behavior. However, the impact of weather on online shop** cart abandonment …