Instagram is at the heart of global digital culture, having made selfies, filters and square
frames an inescapable part of everyday life since it was launched in 2010. In the first book …

Purpose This study aims to investigate the influencers' credibility dimensions (ie
attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating …

Strategic social media influencer communication has become a major topic in strategic
communication. However, despite the growing relevance of this new strategic …

In June 2020, millions of Instagram users shared black squares along with hashtags
including# BlackOutTuesday and# BlackLivesMatter before pausing their social media …

Given the rise of social media, social media influencers have become an essential part of
marketing agencies' strategies. Advertisers seek to leverage influencers' large community of …

In today's dynamic marketing landscape, brands are increasingly leveraging social media
influencers (SMIs) as a potent strategy to foster consumer engagement. However, despite …

Utilizing social media celebrities as a communication channel has become a strategic
practice for many organizations. By using the concepts of celebrity endorsement and …

Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the
Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for …

Social media platforms are a powerful tool to exert influence and impress opinions—for
commercial operators, brands, and political campaigns. Influencers can help campaigns …

While many scholars have explored the norms central to the success of social media
influencers, credibility is a necessary attribute of creator presentation that remains …