This review of mental imagery research has the core objective of fostering more research on
the topic of sensory imagery. The review is organized around a conceptual framework …

The authors provide synthesized summaries of research on product design conducted over
the 20‐year period from 1995 to 2014, as well as suggestions for future research. Building …

Although theories of entrepreneurial action regularly acknowledge the importance of
imagination, the ability is rarely defined or measured, and thus effectively treated as uniform …

Crowdsourcing generates up to thousands of ideas per contest. The selection of best ideas
is costly because of the limited number, objectivity, and attention of experts. Using a data set …

Five experiments document that the mere circularity and angularity of a brand logo is
powerful enough to affect perceptions of the attributes of a product or company. It is …

This paper investigates personas, an alternative method for representing and
communicating customer needs. By using a narrative, picture, and name, a persona …

The constant and successful market introduction of new products is of major concern to
companies throughout all industries. However, empirical research points to high failure rates …

This paper examines how ambient noise, an important environmental variable, can affect
creativity. Results from five experiments demonstrate that a moderate (70 dB) versus low (50 …

Price-related consequences of the country-of-origin (COO) cue have received limited
attention in extant literature. In this study, the authors draw from equity theory and cue …

This research details the development of the “Need for Touch”(NFT) scale designed to
measure individual differences in preference for haptic (touch) information. The 12-item NFT …