Machine learning and artificial intelligence use in marketing: a general taxonomy

A De Mauro, A Sestino, A Bacconi - Italian Journal of Marketing, 2022 - Springer
The emergence of consumer-generated data and the growing availability of Machine
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …

Feature-based dynamic pricing

MC Cohen, I Lobel, R Paes Leme - Management Science, 2020 - pubsonline.informs.org
We consider the problem faced by a firm that receives highly differentiated products in an
online fashion. The firm needs to price these products to sell them to its customer base …

Price discrimination with fairness constraints

MC Cohen, AN Elmachtoub, X Lei - Management Science, 2022 - pubsonline.informs.org
Price discrimination strategies, which offer different prices to customers based on differences
in their valuations, have become common practice. Although it allows sellers to increase …

Frontiers: Can an artificial intelligence algorithm mitigate racial economic inequality? An analysis in the context of Airbnb

S Zhang, N Mehta, PV Singh… - Marketing …, 2021 - pubsonline.informs.org
We study the effect of Airbnb's smart-pricing algorithm on the racial disparity in the daily
revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb's introduction of the …

Reducing interference bias in online marketplace experiments using cluster randomization: Evidence from a pricing meta-experiment on airbnb

D Holtz, F Lobel, R Lobel, I Liskovich… - Management …, 2025 - pubsonline.informs.org
Online marketplace designers frequently run randomized experiments to measure the
impact of proposed product changes. However, given that marketplaces are inherently …

Dynamic pricing under competition using reinforcement learning

A Kastius, R Schlosser - Journal of Revenue and Pricing Management, 2022 - Springer
Dynamic pricing is considered a possibility to gain an advantage over competitors in modern
online markets. The past advancements in Reinforcement Learning (RL) provided more …

Demand forecasting model using hotel clustering findings for hospitality industry

K Kaya, Y Yılmaz, Y Yaslan, ŞG Öğüdücü… - Information Processing & …, 2022 - Elsevier
Tourism has become a growing industry day by day with the develo** economic
conditions and the increasing communication and social interaction ability of the people …

Applying deep learning to airbnb search

M Haldar, M Abdool, P Ramanathan, T Xu… - proceedings of the 25th …, 2019 - dl.acm.org
The application to search ranking is one of the biggest machine learning success stories at
Airbnb. Much of the initial gains were driven by a gradient boosted decision tree model. The …

Reducing interference bias in online marketplace pricing experiments

D Holtz, R Lobel, I Liskovich, S Aral - arxiv preprint arxiv:2004.12489, 2020 - arxiv.org
Online marketplace designers frequently run A/B tests to measure the impact of proposed
product changes. However, given that marketplaces are inherently connected, total average …

Price determinants of Airbnb listings: evidence from Hong Kong

Y Cai, Y Zhou, N Scott - Tourism Analysis, 2019 - ingentaconnect.com
Price determinants of Airbnb listings is still in its infancy and Asian markets are
underexplored. Based on existing literature, this article examines the impacts of five groups …