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Machine learning and artificial intelligence use in marketing: a general taxonomy
The emergence of consumer-generated data and the growing availability of Machine
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …
Feature-based dynamic pricing
We consider the problem faced by a firm that receives highly differentiated products in an
online fashion. The firm needs to price these products to sell them to its customer base …
online fashion. The firm needs to price these products to sell them to its customer base …
Price discrimination with fairness constraints
Price discrimination strategies, which offer different prices to customers based on differences
in their valuations, have become common practice. Although it allows sellers to increase …
in their valuations, have become common practice. Although it allows sellers to increase …
Frontiers: Can an artificial intelligence algorithm mitigate racial economic inequality? An analysis in the context of Airbnb
We study the effect of Airbnb's smart-pricing algorithm on the racial disparity in the daily
revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb's introduction of the …
revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb's introduction of the …
Reducing interference bias in online marketplace experiments using cluster randomization: Evidence from a pricing meta-experiment on airbnb
Online marketplace designers frequently run randomized experiments to measure the
impact of proposed product changes. However, given that marketplaces are inherently …
impact of proposed product changes. However, given that marketplaces are inherently …
Dynamic pricing under competition using reinforcement learning
Dynamic pricing is considered a possibility to gain an advantage over competitors in modern
online markets. The past advancements in Reinforcement Learning (RL) provided more …
online markets. The past advancements in Reinforcement Learning (RL) provided more …
Demand forecasting model using hotel clustering findings for hospitality industry
Tourism has become a growing industry day by day with the develo** economic
conditions and the increasing communication and social interaction ability of the people …
conditions and the increasing communication and social interaction ability of the people …
Applying deep learning to airbnb search
The application to search ranking is one of the biggest machine learning success stories at
Airbnb. Much of the initial gains were driven by a gradient boosted decision tree model. The …
Airbnb. Much of the initial gains were driven by a gradient boosted decision tree model. The …
Reducing interference bias in online marketplace pricing experiments
Online marketplace designers frequently run A/B tests to measure the impact of proposed
product changes. However, given that marketplaces are inherently connected, total average …
product changes. However, given that marketplaces are inherently connected, total average …
Price determinants of Airbnb listings: evidence from Hong Kong
Y Cai, Y Zhou, N Scott - Tourism Analysis, 2019 - ingentaconnect.com
Price determinants of Airbnb listings is still in its infancy and Asian markets are
underexplored. Based on existing literature, this article examines the impacts of five groups …
underexplored. Based on existing literature, this article examines the impacts of five groups …