Exploring information avoidance intention of social media users: A cognition–affect–conation perspective
B Dai, A Ali, H Wang - Internet Research, 2020 - emerald.com
Purpose Grounded on the cognition–affect–conation (C–A–C) framework, this study aims to
explore how perceived information overload affects the information avoidance intention of …
explore how perceived information overload affects the information avoidance intention of …
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
positing fan engagement, team brand image and cumulative fan satisfaction with the team …
Team identification, discrete emotions, satisfaction, and event attachment: A social identity perspective
Understanding the psychological aspects that influence fans' attachment to a sporting event
can help shape its legacy as well as preparations for similar future events. Using theories of …
can help shape its legacy as well as preparations for similar future events. Using theories of …
The role of social media in the co-creation of value in relationship marketing: A multi-domain study
Social Media (SM) is an established channel by which organisations can create and seek to
co-create value with consumers and other stakeholders. However, the role of SM in building …
co-create value with consumers and other stakeholders. However, the role of SM in building …
Management of loyalty and its main antecedents in sport organizations: a systematic analysis review
Sports management is booming, thanks to society's growing interest in sports in general.
This work provides an exhaustive review of the scientific literature of one of the variables …
This work provides an exhaustive review of the scientific literature of one of the variables …
[HTML][HTML] The impact of brand communities on public and private brand loyalty: A field study in professional sports
This research examines the role that brand community plays in the relationship between
brand identification and brand loyalty. A theoretical framework was developed and tested …
brand identification and brand loyalty. A theoretical framework was developed and tested …
Examining the relationship between brand equity dimensions and university brand equity: An empirical study in Turkey
Purpose In response to global competitive challenges, universities recently started
develo** better strategies for branding. Branding has been used as a differentiation …
develo** better strategies for branding. Branding has been used as a differentiation …
Who doesn't like sport? A taxonomy of non-fans
The motives and behaviour of sports fans are heavily researched. Past work has
distinguished “fans” and “supporters” on engagement with teams or athletes and identified …
distinguished “fans” and “supporters” on engagement with teams or athletes and identified …
An empirical study of the dynamic relationships between the core and supporting brand equity dimensions in higher education
T Girard, M Pinar - Journal of Applied Research in Higher Education, 2021 - emerald.com
Purpose This study aims to use a holistic approach to empirically examine the direct and
indirect relationships of both core and supporting consumer-based brand equity (CBBE) …
indirect relationships of both core and supporting consumer-based brand equity (CBBE) …
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
This research explored the role of athlete on-and off-field brand image on consumer
commitment toward the athlete and associated team, preference by the athlete's sponsor …
commitment toward the athlete and associated team, preference by the athlete's sponsor …