This review analyzes trends and commonalities among prominent theories of media effects.
On the basis of exemplary meta-analyses of media effects and bibliometric studies of well …

As social media use is rising among adolescents, the issue of whether this use leads to
positive or negative outcomes warrants greater understanding. This article critically reviews …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

Purpose The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social
distancing measures have led to a dramatic increase in subscriptions to paid streaming …

Mediated messages flood our daily lives, through virtually endless choices of media
channels, genres, and content. However, selectivity determines what media messages we …

Media effects researchers try to isolate elements of the communicator, channel, or message
that explain the impact messages have on receivers. One view of this process emanates …

The attitudinal or behavioral outcomes of media use can be expected to influence selection
of and attention to media content. This process can be conceptualized in terms of mutually …

In this study, 208 young adults completed questionnaires measuring their perceptions of and
responses to their favorite fictional television characters, both male and female. Measures …

We use three online experiments—two selection-based and one forced-exposure—to
demonstrate that increasing the salience of national identity can promote affective …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …