This book offers the first introduction to the concepts, theories, and applications of pricing
and revenue optimization. From the initial success of" yield management" in the commercial …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

The sports industry provides a seemingly endless set of examples from every area of
microeconomics, giving students the opportunity to study economics in a context that holds …

Sport consumers are increasingly discontented and disconnected with sport organizations
and researchers have advocated a fundamental shift in sport marketing from a traditional …

Big data and analytics have become an essential component of organizational operations.
The ability to collect and interpret significantly large data sets has provided a wealth of …

Although the concept of rivalry is widely recognized as a contributing factor to consumer
demand for sporting events, who constitutes a rival and to what degree rivalry influences …

As the sport industry becomes progressively competitive, most professional teams focus on
ways to develop a long-term relationship with fans. One such strategy is sport marketing …

For decades, the airline and hotel industries have regularly changed prices to keep pace
with fluctuating levels of consumer demand. This demand-based approach to pricing is …

In 2010, the San Francisco Giants became the first professional team to implement a
comprehensive demand-based ticket pricing strategy called dynamic ticket pricing (DTP). In …

Research question Match day revenue is still an essential source of income for many
professional sports clubs worldwide. This paper studies the determinants of ticket pricing in …