Social data in digital form—including user-generated content, expressed or implicit relations
between people, and behavioral traces—are at the core of popular applications and …

Mobile advertising allows retailers, service providers, and manufacturers to provide
consumers with increasingly relevant offers. The success of such campaigns depends on an …

Social networks can shape many aspects of social and economic activity: migration and
trade, job-seeking, innovation, consumer preferences and sentiment, public health, social …

Social and information networking activities such as on Facebook, Twitter, WeChat, and
Weibo have become an indispensable part of our everyday life, where we can easily access …

To what extent are democratic elections vulnerable to social media manipulation? The
fractured state of research and evidence on this most important question facing democracy …

Previous research has examined knowledge seeking behaviors and knowledge contribution
behaviors in online communities, but it is not clear what is the relationship between …

We leverage the newly emerging business analytical capability to rapidly deploy and iterate
large-scale, microlevel, in vivo randomized experiments to understand how social influence …

This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …

Demonstrating compelling causal evidence of the existence and strength of peer-to-peer
influence has become the holy grail of modern research in online social networks. In these …

Identity cues appear ubiquitously alongside content in social media today. Some also
suggest universal identification, with names and other cues, as a useful deterrent to harmful …