Background Reasoned action approach (RAA) includes subcomponents of attitude
(experiential/instrumental), perceived norm (injunctive/descriptive), and perceived …

During the last decade, the purchase of organic food within a sustainable consumption
context has gained momentum. Consequently, the amount of research in the field has …

The purpose of this study is to understand and add to the growing literature on generation
Y's green behaviour on green products. It also validates the extended theory of planned …

Green purchase can have an impact on organization bottom line. It also helps to build a
positive public image, brand, and goodwill in the marketplace. The purchasing intention for …

The current study attempted to understand factors influencing pro-environmental behaviors
with Theory of Planned Behavior (TPB) and Value Identity Personal norm model (VIP) by …

Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental
concern, a critical variable in green marketing literature, intending to achieve triple bottom …

This study examined the impact of university education support on entrepreneurial intention
among higher education students in the Kingdom of Saudi Arabia. The study adopts the …

This study investigates antecedents of consumers' attitudes and intentions to eating
functional foods in a representative sample of Norwegian consumers (N= 810). The theory of …

Given the major role of new enterprises founded by university alumni in creating
employment and promoting economic development, it is well known that Chinese …

Sustainable development is a powerful impetus to achieve the coordination between
economic advancement and environmental protection. Therefore, the promotion and …