In today's rapidly evolving business environment, understanding dynamic marketing
effectiveness is essential for startups. This study explores how flexible marketing strategies …

The startup ecosystem in the Czech Republic falls far below the level of the developed
economies of its Western neighbors. The startup map of the Czech Republic shows 1,717 …

Every start-up starts with an idea it later transforms into a business model. However, building
a start-up from scratch is a truly unique journey. Starting a successful start-up undoubtedly …

This research was conducted to identify factors contributing to start-up performance. In a
knowledge-based economy, start-ups in technology can significantly contribute to the …

The critical and irrevocably strengthening role of social media and mobile technology in
brand building strategies is naturally reflected in extant literature. The latter, however …

The development of startup companies is supported by the growth of internet users and also
positive developments and large market customers have attracted investment interest both …

The purpose of this paper is to examine the essential characteristics of the financial
statements of FinTech start-ups and to investigate which figures of balance sheets are …

This research project investigates innovative digital start-ups. A life-story approach, in which
founders narrate their experiences, meanings and wisdom, is widely acknowledged as a …

El medio de comunicación pódcast que surge en 2004 comienza a ser relevante a partir del
2014 en la confluencia del pódcast Serial, la popularización de los teléfonos inteligentes …

To attract millennials to the agricultural sector, it is necessary to modernize agriculture using
social media. Social media plays an important role as a marketing tool for farmers. The …