Even though machine learning (ML) applications are not novel, they have gained popularity
partly due to the advance in computing processing. This study explores the adoption of ML …

Recent research in the marketing literature has explored the use of artificial intelligence in
harnessing consumer information, providing researchers and businesses with strategic …

Customers increasingly rely on reviews for product information. However, the usefulness of
online reviews is impeded by fake reviews that give an untruthful picture of product quality …

Astoundingly, recent technological advancements have enabled robots to display emotions.
Yet, while emotional expression is valued in the field of service, understanding emotions in …

Against the uncertainty caused by the information overload in the online world, consumers
can benefit greatly by reading online product reviews before making their online purchases …

Purpose This study aims to establish a comprehensive satisfaction analysis framework by
mining online restaurant reviews, which can not only accurately reveal consumer …

Sustainable development of the service industry represents an inevitable trend. The key to
sustainable transformation in service-oriented enterprises lies in sustainable service product …

While profanity may seem offensive, its prevalence within online reviews suggests it might
be useful in influencing perceptions of the usefulness of online reviews. The present …

A growing body of research has shown that while computers can effectively detect fake
reviews, humans are no more accurate than chance. Since consumers strongly trust online …

The smart speaker market, which is considered an early-stage market, is expected to grow
rapidly as smart speakers become a part of daily life. Consequently, manufacturers are …