The article aims to define the role of the ethnocentric attitude of purchasers in their
integration with offerors through prosumption. It is of a theoretical and empirical nature. For …

A Internet ea Web 2.0 modificaram a forma como as pessoas obtêm informação e se
relacionam no meio em que vivem. É nesse contexto que as redes sociais surgem como …

Zjawisko prosumpcji określane jest jako splatanie się procesów konsumpcji i produkcji, aż
do zatarcia się różnic między nimi. W dobie społeczeństwa informacyjnego wzrost …

The goals of my research were to explore the prosumption idea and to formulate
assumptions and recommendations for its implementation and use of information technology …

The notion of customers co-creating value with the firm has recently gained considerable
attention within the service marketing discipline. The Service-Dominant (SD) and the …

A Internet ea Web 2.0 modificaram a forma como as pessoas obtêm informação e se
relacionam no meio em que vivem. É nesse contexto que as redes sociais surgem como …

The present study aims at investigating the interactions between members of a virtual
community and how it can influence the purchase on online medium. This theme was …

This study centers on TikTok videos, which serve as a medium for users to express their
active interactions with products. These videos offer insights into users' everyday lives and …

Çoklu medya ortamı, teknolojik gelişmeler ve bu teknolojilerin toplumsal, ekonomik, sosyal
etkileri sonucunda önemli bir reklam mecrası haline gelmiştir. Ortamın etkileşim özelliği …

W dobie społeczeństwa informacyjnego wzrost zachowań prosumenckich nie byłby możliwy
bez rozwoju technologii ICT. Interaktywność współczesnych mediów sprzyja rozwojowi …