Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Although the customer experience is a key factor in hel** firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …

Live e-commerce shop** has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …

Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into
their service ecosystems, essentially changing perceptions of what is service quality and …

In reaction to the growing attention paid to big data and artificial intelligence in hospitality
and tourism research, we systematically reviewed 270 relevant studies to identify topical …

Voice shop** is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

The opportunities and challenges of omnichannel in retail industry have been widely
discussed, yet despite these benefits, the key elements that constitute an effective …