The prevalence of mobile usage data has provided unprecedented insights into customer
hyper-context information and brings ample opportunities for practitioners to design more …

We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

Growing evidence shows that mobile commerce will increase consumers' impulse buying
behavior. However, existing study examining the impact factors on individuals' impulse …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …

The paper examines the opportunities in and possibilities arising from big data in retailing,
particularly along five major data dimensions—data pertaining to customers, products …

The rise of unstructured data (UD), propelled by novel technologies, is resha** markets
and the management of marketing activities. Yet these increased data remain mostly …

Augmented reality has emerged as a new interactive technology and its unprecedented way
of complementing the physical environment with virtual annotations offers innovative modes …

Today's consumers are immersed in a vast and complex array of networks. Each network
features an interconnected mesh of people and firms, and now, with the rise of the Internet of …

Mobile advertising allows retailers, service providers, and manufacturers to provide
consumers with increasingly relevant offers. The success of such campaigns depends on an …