[HTML][HTML] On the role of social media platforms in the creator economy
Despite their transformative importance, the perspective and role of social media platforms
in the creator economy remains understudied. In this research, we examine the role of …
in the creator economy remains understudied. In this research, we examine the role of …
Cutting-edge research in social media and interactive marketing: a review and research agenda
Purpose Conceptual and empirical research over the past 20 years has moved the social
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
media (SM) literature beyond the embryotic stage to a well-developed academic discipline …
Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives
DKX Do, JLH Bowden - Journal of Services Marketing, 2024 - emerald.com
Purpose This study aims to identify the determinants of customer disengagement (CD) and
negative customer engagement (NCE) behaviours following service failure …
negative customer engagement (NCE) behaviours following service failure …
Digital Marketing Dalam Menghadapi Persaingan Bisnis di Era Digital: Kajian Konseptual
AI Siregar - Jurnal Ilmiah Universitas Batanghari Jambi, 2024 - ji.unbari.ac.id
Perkembangan teknologi digital telah mengubah lanskap persaingan bisnis secara
signifikan, memaksa perusahaan untuk beradaptasi dengan strategi yang lebih inovatif dan …
signifikan, memaksa perusahaan untuk beradaptasi dengan strategi yang lebih inovatif dan …
Essays on emerging market actors on digital platforms
M Niknejad Moghadam - 2024 - repositories.lib.utexas.edu
Across two essays in this dissertation, I study two emerging market actors that mainly
operate on digital platforms: product leakers (ie, individuals that are in touch with firm …
operate on digital platforms: product leakers (ie, individuals that are in touch with firm …
You can't post that, it's offensive! Investigating the process of taking offense to online marketing communications.
P Harrison - 2024 - openaccess.wgtn.ac.nz
Brands can offend consumers with their marketing communications, either inadvertently or
via deliberate attempts to gain awareness through controversy. Offended consumers may …
via deliberate attempts to gain awareness through controversy. Offended consumers may …