[BOOK][B] The psychology of humor: An integrative approach
Most of us laugh at something funny multiple times during a typical day. Humor serves
multiple purposes, and although there is a sizable and expanding research literature on the …
multiple purposes, and although there is a sizable and expanding research literature on the …
Humorous advertising that travels: A review and call for research
Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …
device. Despite frequent appearances in advertising, within and across national contexts …
How national cultural values affect pro‐environmental consumer behavior
K Soyez - International Marketing Review, 2012 - emerald.com
Purpose–The purpose of this paper is to link national cultural values to personal pro‐
environmental value orientations, in order to investigate why the salience of pro …
environmental value orientations, in order to investigate why the salience of pro …
Humour 2.0: Styles and types of humour and virality of memes on Facebook
V Taecharungroj… - Journal of Creative …, 2015 - journals.sagepub.com
This research analyzes the communication process of humorous memes in the most vibrant
online phenomenon, Facebook. Through quantitative and qualitative content analysis of …
online phenomenon, Facebook. Through quantitative and qualitative content analysis of …
Using different advertising humor appeals to generate firm-level warmth and competence impressions
An online experiment and a large-scale correlational study show that the effects of a humor
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …
appeal in product advertising go beyond consumers' general attitudes toward the ad and the …
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …
There are now at least 250 academic works devoted to advertising humour with over 150 …
Visual metaphors in food advertising: A cross-cultural study
Even though, to date, numerous studies in food advertising have considered the use of
visual metaphors, their impact on consumers' responses in diverse cultures has been only …
visual metaphors, their impact on consumers' responses in diverse cultures has been only …
[BOOK][B] An introduction to the psychology of humor
JM Gibson - 2019 - taylorfrancis.com
An Introduction to the Psychology of Humor provides a comprehensive and accessible
overview of psychologists' research on humor. Drawing on research from a variety of …
overview of psychologists' research on humor. Drawing on research from a variety of …
Explaining the use and effects of humour in advertising: an evolutionary perspective
M Eisend - International Journal of Advertising, 2018 - Taylor & Francis
Prior reviews have outlined the state of research of humour in advertising and showed that
some findings deserve further explanations. This paper makes the point that evolutionary …
some findings deserve further explanations. This paper makes the point that evolutionary …
Portraits of women: Mexican and Chilean stereotypes in digital advertising
M Mensa, V Bittner - 2020 - … .consejodecomunicacion.gob.ec
By 2020, brands will invest half of their marketing budget on Internet advertising. The
Internet has effective potential in advertising, and it can mold stereotypical roles for future …
Internet has effective potential in advertising, and it can mold stereotypical roles for future …