Augmented reality (AR) technology has generated enormous industry investment and buzz,
with the food and beverage sector quickly embracing this technology in an effort to enhance …

This paper introduces a conceptual synthesis of theoretical ideas investigating the
relationship between decision making and mental imagery. We claim that the generation of …

Organisms are adapted to each other and the environment because there is an inbuilt
striving toward security, stability, and equilibrium. A General Theory of Behavior connects …

The idea that the brain learns generative models of the world has been widely promulgated.
Most approaches have assumed that the brain learns an explicit density model that assigns …

This study proposes that haptic cues (in online reviews, companies' descriptive information
provided) significantly influence consumers' willingness to book hotel rooms online. Four …

Brain–computer interfaces (BCIs) are used to provide a direct communication between the
human brain and the external devices, such as wheelchairs and intelligent apparatus, by …

How we imagine and subjectively experience the future can inform how we make decisions
in the present. Here, we examined a prosocial effect of imagining future episodes in …

Drawing on the literature related to value cocreation and narrative transportation, this study
proposes a framework for examining the relationships among consumer and livestreamer …

Observational learning can debias judgment and decision making. One-shot observational
learning-based training interventions (akin to “hot seating”) can produce reductions in …

In our “post-truth” era, misinformation spreads not only because people believe falsehoods,
but also because people sometimes give dishonesty a moral pass. The present research …