Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions
Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …
Technological advancements and B2B international trade: A bibliometric analysis and review of industrial marketing research
In the current business and political climate, deliberations concerning international trading
agreements and their importance to B2B firms are increasing. Although the volume and …
agreements and their importance to B2B firms are increasing. Although the volume and …
[HTML][HTML] How marketing capabilities and current performance drive strategic intentions in international markets
Drawing from two strategic views of the firm—the capability-based view and performance-
feedback theory—this study examines the role of both marketing capabilities and current …
feedback theory—this study examines the role of both marketing capabilities and current …
Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
M Sarmento, C Simões, M Farhangmehr - Industrial marketing …, 2015 - Elsevier
This study addresses the business-to-business (B2B) trade fair from a relationship marketing
perspective. The main purpose is to comprehend buyer and seller interactions in the context …
perspective. The main purpose is to comprehend buyer and seller interactions in the context …
Informal interorganizational business relationships and customer loyalty: Comparing Guanxi, Yongo, and Wasta
M Zhang, JL Hartley, FB Al-Husan… - International Business …, 2021 - Elsevier
Based on social exchange theory, this research explores if informal interorganizational
business relationships in China (guanxi), South Korea (yongo), and Egypt/Jordan (wasta) …
business relationships in China (guanxi), South Korea (yongo), and Egypt/Jordan (wasta) …
Analyzing business-to-business relationships in an Arab context
With a population in excess of 370 million, the Arab nations constitute a significant and
growing region of the world. In an attempt to broaden our understanding of the business …
growing region of the world. In an attempt to broaden our understanding of the business …
Exploring sustainable supply chain management: a social network perspective
Purpose The implementation of sustainable supply chain management (SCM) calls for an
acknowledgement of uncertainty inherent in complex environment. Confucianist society …
acknowledgement of uncertainty inherent in complex environment. Confucianist society …
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Although recent research on business-to-business professional service firms (PSFs)
emphasizes the role and consequences of collaboration with business partners, we know …
emphasizes the role and consequences of collaboration with business partners, we know …
Service innovation and adoption in industrial markets: An SME perspective
Abstract Service innovation is essential, particularly for companies operating in highly
competitive environments, as it can lead to innovation adoption behaviors, which in turn …
competitive environments, as it can lead to innovation adoption behaviors, which in turn …
The mediating effect of satisfaction on trust-commitment and relational outcomes in manufacturer–supplier relationship
Y Mungra, PK Yadav - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose This study aims to investigate the effect of commitment and trust on satisfaction and
sequential effect of satisfaction on relational outcomes (ie performance and governance …
sequential effect of satisfaction on relational outcomes (ie performance and governance …