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Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Restaurants can engage and attract social media users by showcasing their food or services
through influencer marketing campaigns. However, the influencers and restaurant …
through influencer marketing campaigns. However, the influencers and restaurant …
The influence of scarcity cues and price bundling on menu item selection
Judgmental heuristics are applied in an experiment investigating the influence of availability
cues on restaurant purchase decisions. Participants evaluated menu items in a restaurant …
cues on restaurant purchase decisions. Participants evaluated menu items in a restaurant …
[KÖNYV][B] The Effects of Availability Heuristic Cues on Restaurant Purchase Decisions
NH Nazlan - 2017 - search.proquest.com
This dissertation applied the theory of judgment heuristics to investigate the influence of
availability cues on restaurant purchase decisions. Two studies were conducted in which …
availability cues on restaurant purchase decisions. Two studies were conducted in which …