Navigating the online reputation maze: impact of review availability and heuristic cues on restaurant influencer marketing effectiveness

NH Nazlan, H Zhang, J Sun… - Journal of Hospitality …, 2024 - Taylor & Francis
Restaurants can engage and attract social media users by showcasing their food or services
through influencer marketing campaigns. However, the influencers and restaurant …

The influence of scarcity cues and price bundling on menu item selection

NH Nazlan, S Tanford, C Raab… - Journal of Foodservice …, 2018 - Taylor & Francis
Judgmental heuristics are applied in an experiment investigating the influence of availability
cues on restaurant purchase decisions. Participants evaluated menu items in a restaurant …

[KÖNYV][B] The Effects of Availability Heuristic Cues on Restaurant Purchase Decisions

NH Nazlan - 2017 - search.proquest.com
This dissertation applied the theory of judgment heuristics to investigate the influence of
availability cues on restaurant purchase decisions. Two studies were conducted in which …