Business models are becoming more inclined towards platforms, which allow inclusion of
diverse participants to promote leveraged growth and modularity of offerings. Despite being …

Innovative solutions targeting improvements in the behavior of energy consumers will be
required to achieve desired efficiency in the use of energy. Among other measures for …

Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …

Achieving impact from academic research is a challenging, complex, multifaceted, and
interconnected topic with a number of competing priorities and key performance indicators …

Purpose This paper addresses the growing fragmentation between traditional and digital
service innovation (DSI) research and offers a unifying metatheoretical framework …

This manuscript addresses growing concerns about the impact and relevance of the
marketing discipline and its ability to replicate itself through common theoretical, empirical …

This article utilizes input from service scholars, practitioners, reviews of published literature,
and influential policy documents to identify service research priorities that push the …

Many core marketing concepts (eg, markets, relationships, customer experience, brand
meaning, value) concern phenomena that are difficult to understand using linear and dyadic …

Blockchain technology has the promise of transforming security and trust in digital
transactions. However, concerns about technical complexity and the benefits of deployment …

China's efforts to reduce carbon emissions have stagnated, raising doubts about its
commitment to addressing climate change. This study examines the relationship between …