Brand attachment: a review and future research

AS Shimul - Journal of brand management, 2022 - Springer
This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

'All you need is brand love': a critical review and comprehensive conceptual framework for brand love

N Palusuk, B Koles, R Hasan - Journal of Marketing Management, 2019 - Taylor & Francis
Brand love has received increasing attention given its potential to enhance customer
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …

Virtual influencers' attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand

H Kim, M Park - Computers in Human Behavior, 2023 - Elsevier
The fourth industrial revolution has fundamentally altered the way we live, and social media
has become a crucial channel for the promotion of brands through influencers. This study …

Role of brand experience in sha** brand love

R Joshi, P Garg - International Journal of Consumer Studies, 2021 - Wiley Online Library
Consumer–brand relationships are witnessing a tremendous upheaval from the past few
years, with emotions becoming a predictor of a brand's fate. Brand love is a construct that …

Healthcare apps' purchase intention: A consumption values perspective

D Chakraborty, J Paul - Technovation, 2023 - Elsevier
Healthcare services/products, such as medicine, consultation with doctors, lab tests, are
growing in popularity, and their benefits are well known. Little is known about the …

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

CC Huang - Management Decision, 2017 - emerald.com
Purpose Prior studies on brand relationships tend to overlook the mediator (s) between the
relationships between brand experience and brand loyalty. Hence, the main purpose of this …

Consumer emotional brand attachment with social media brands and social media brand equity

A Dwivedi, LW Johnson, DC Wilkie… - European journal of …, 2018 - emerald.com
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …

How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities

M Khamitov, X Wang, M Thomson - Journal of consumer …, 2019 - academic.oup.com
To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …

Brand experience effects on brand attachment: the role of brand trust, age, and income

R Huaman-Ramirez, D Merunka - European Business Review, 2019 - emerald.com
Purpose The purpose of this study is to examine how brand attachment is related to brand
experience. The model tests the partial mediating role of brand trust and the moderating role …

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

JC Machado, L Vacas-de-Carvalho, SL Azar… - Journal of business …, 2019 - Elsevier
Brand gender has been suggested as a relevant source of consumer-based brand equity
(CBBE). The purpose of this paper is to deepen understanding of the relationship between …