How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender
There is growing evidence that visual complexity plays a crucial role in consumer purchase
behavior. However, existing research on background visual complexity's effect on …
behavior. However, existing research on background visual complexity's effect on …
Does artificial intelligence (AI) boost digital banking user satisfaction? Integration of expectation confirmation model and antecedents of artificial intelligence enabled …
In the era disruptive technology the emergence of artificial intelligence has fundamentally
improved banking operations. The execution of artificial intelligence is no longer …
improved banking operations. The execution of artificial intelligence is no longer …
Smile to pay: predicting continuous usage intention toward contactless payment services in the post-COVID-19 era
CT Lee, LY Pan - International Journal of Bank Marketing, 2023 - emerald.com
Purpose Financial technology (FinTech) is undergoing a transformation as a result of
robotics and artificial intelligence. FinTech service providers are embracing contactless …
robotics and artificial intelligence. FinTech service providers are embracing contactless …
Creating the best first impression: Designing online product photos to increase sales
H ** orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
The increasing affordability of Virtual Reality (VR) presents opportunities for retail
innovation. While previous research highlighted the superiority of VR over traditional media …
innovation. While previous research highlighted the superiority of VR over traditional media …
Effects of visual complexity on user search behavior and satisfaction: an eye-tracking study of mobile news apps
The visual complexity of interface plays a crucial role in user experience. Previous studies
have extensively investigated website complexity, while the visual complexity of mobile …
have extensively investigated website complexity, while the visual complexity of mobile …
The roles of visual complexity and order in first impressions of webpages: an ERP study of webpage rapid evaluation
Users' first impressions of a website have a great impact on their subsequent behaviors and
attitudes toward the website. Visual complexity and order are two key factors of webpage …
attitudes toward the website. Visual complexity and order are two key factors of webpage …
[HTML][HTML] Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising
Formulating short form advertising messages with little ad content that work and choosing
high-performing channels to disseminate them are persistent challenges in multichannel …
high-performing channels to disseminate them are persistent challenges in multichannel …
Objective design to subjective evaluations: Connecting visual complexity to aesthetic and usability assessments of eHealth
Objective: The visual complexity of a website is influential for users' first perceptions and
subsequent use of eHealth. Using two definitions of visual complexity, we conducted a …
subsequent use of eHealth. Using two definitions of visual complexity, we conducted a …