Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

The COVID-19 pandemic substantially influenced the world economy, affecting
entrepreneurs and SMEs alike. This paper critically examines the relationship between …

This paper focuses on the critical role of business-to-business (B2B) high-tech small and
medium-sized enterprises'(SMEs) dynamic capabilities and strategic agility during the …

COVID-19 has prompted a rush of technology adoption as businesses turned to digital
technologies to avert closure in the face of an unprecedent pandemic. This study examines …

An uncertain and complex economic environment requires companies to act quickly and
reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt …

Purpose This study investigates to what extent strategic flexibility of international strategic
alliances (ISAs) affects export performance of emerging market small and medium-sized …

The unprecedented impact of COVID-19 on the global economy as well as on the academic
literature. Since early 2020, management researchers have made exceptional efforts to …

This study aims to identify the combinations of the dimensions of entrepreneurial
management that can facilitate the growth of a company under different conditions (including …

The Government of India has started the distribution of the Covishield and Covaxin vaccines
across all the comprising states. In develo** states like Bihar, the vaccine supply chain …

The purpose of this study is to analyze and verify the effects of the business strategy
(financial and market) and innovation management exerted on the economic indicators and …