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Handling complaints on social network sites–An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies
Social media provide numerous possibilities for consumers and other stakeholders to voice
their complaints about organizations in public. While this can damage the reputation of an …
their complaints about organizations in public. While this can damage the reputation of an …
[ספר][B] The public relations handbook
A Theaker, J Curran - 2004 - api.taylorfrancis.com
When first writing this book, my main aim was to provide a textbook that drew on the UK
experience of public relations, having been frustrated during many years of teaching the …
experience of public relations, having been frustrated during many years of teaching the …
Looking for digital in public relations
The purpose of this study was to review the growth of the body of knowledge on the nexus
between public relations and ICTs, and digital, social and mobile (DSM) media. We also …
between public relations and ICTs, and digital, social and mobile (DSM) media. We also …
The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals
Social media influencers (SMIs) have become a primary stakeholder group for
communication professionals. However, this phenomenon still lacks a coherent body of …
communication professionals. However, this phenomenon still lacks a coherent body of …
Factors affecting turnover intentions among Millennial public relations professionals: The Latin American case
As the Millennial generation becomes the largest generation of the global workforce, it is
vital that organizations understand Millennials' work values, motivational factors, and …
vital that organizations understand Millennials' work values, motivational factors, and …
Deep strategic mediatization: Organizational leaders' knowledge and usage of social bots in an era of disinformation
We identified a lack of theoretical concepts and empirical knowledge about the perception
and usage of social bots from the organizational and communication management …
and usage of social bots from the organizational and communication management …
A comparative excellence framework for communication management
Purpose Why are excellent communication departments actually outstanding? The purpose
of this paper is to address this question from a multidisciplinary perspective and identify two …
of this paper is to address this question from a multidisciplinary perspective and identify two …
[HTML][HTML] Roadmap for a communication maturity index for organizations—Theorizing, analyzing and develo** communication value
This study employed a constitutive (CCO) communication approach to advance the dynamic
concept of communication maturity for the purpose of theorizing, analyzing, and develo** …
concept of communication maturity for the purpose of theorizing, analyzing, and develo** …
[HTML][HTML] Exploring the social media on the communication professionals in public health. Spanish official medical colleges case study
The purpose of the study is to analyze the role that social media have on the practice of
health professionals working in information and communication department of Spanish …
health professionals working in information and communication department of Spanish …
Lost in translation? On the disciplinary status of public relations
L Dühring - Public Relations Inquiry, 2015 - journals.sagepub.com
The article deals with the current status of public relations (PR) as a scientific discipline
which is in the process of breaking up into several subdisciplinary fields of research. It gives …
which is in the process of breaking up into several subdisciplinary fields of research. It gives …