Abstract Background and Aims Many policies have been introduced to reduce alcohol harm
in different countries. However, Muslim majority countries (MMCs), where the major religion …

Background Restricting marketing of alcoholic products is purported to be a cost-effective
intervention to reduce alcohol consumption. The strength of evidence supporting this claim …

Each generation has unique expectations, experiences, generational history, lifestyles,
values, and demographics that influence their buying behaviors. Accordingly, many …

Purpose Addressing calls for broadening social marketing thinking beyond “individualistic”
parameters, this paper aims to describe a behavioural ecological systems (BEM) approach …

Alcohol consumption and heavy drinking in young adults have been key concerns for public
health. Alcohol marketing is an important factor in contributing to negative outcomes. The …

Background Corporate social responsibility (CSR) has become an integral element of how
the alcohol industry promotes itself. The existing analyses of CSR in the alcohol industry …

Adolescents face exceptional challenges and opportunities that may have a lifelong impact
on their consumption and personal and societal well‐being. Parents, community members …

Young people increasingly communicate and interact via social digital media such as Social
Network Sites (SNS), where they discuss and display alcohol-related content. SNS have …

Issue addressed Previous research has highlighted children's frequent exposure to
advertisements of unhealthy food and beverages on television. However, the food industry is …

In September 2012, the Australian Advertising Standards Bureau (ASB) made 'landmark
decisions' relating to the use of Facebook by vodka brand Smirnoff and beer brand Victoria …