New members' online socialization in online communities: The effects of content quality and feedback on new members' content-sharing intentions
Online communities' viability and success are dependent on current members' active
participation and content contribution, as well as on the sustainable community registration …
participation and content contribution, as well as on the sustainable community registration …
Twitter issue tracking system by topic modeling techniques
J Bae, N Han, M Song - Journal of intelligence and information …, 2014 - koreascience.kr
People are nowadays creating a tremendous amount of data on Social Network Service
(SNS). In particular, the incorporation of SNS into mobile devices has resulted in massive …
(SNS). In particular, the incorporation of SNS into mobile devices has resulted in massive …
Personal information overload and user resistance in the big data age
Big data refers to the data that cannot be processes with conventional contemporary data
technologies. As smart devices and social network services produces vast amount of data …
technologies. As smart devices and social network services produces vast amount of data …
The impact of influential's betweenness centrality on the WOM effect under the online social networking service environment
JH Park, B Suh - Journal of Information Technology Applications …, 2013 - koreascience.kr
The online social networking services (SNS) have been growing as the means of
communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS …
communication. In this study, we investigated word-of-mouth (WOM) effect under the SNS …
[PDF][PDF] Content-Influencer-Fit: Improving Reach and Impact of Content for Influencers in eWOM.
H Rothe, S Wicke - MKWI, 2018 - bibbase.org
Marketers who integrate influencers into their advertising strategy seek to improve
information reach and information impact of their content. At the same time, influencers are …
information reach and information impact of their content. At the same time, influencers are …
The impact of opinion leadership on the attitude change by the direction of word-of-mouth under the online social networking service environment
B Suh, JH Park - Journal of Society for e-Business Studies, 2013 - calsec.or.kr
As the number of online social networking service (SNS) users is increasing, various efforts
are being deployed to take advantage of SNS from the perspective of business and …
are being deployed to take advantage of SNS from the perspective of business and …
Content-based analytics of diffusion on social big data: a case study on Korean telecommunication companies
N Lee, JJ Jung - … 5th International Conference, INFOSCALE 2014, Seoul …, 2015 - Springer
Social networking services have been playing an important role of communicating with
customers. Particularly, firms seek to deploy Twitter for the benefit of their business because …
customers. Particularly, firms seek to deploy Twitter for the benefit of their business because …