Customer relationship management and its impact on entrepreneurial marketing: A literature review
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …
society, due to its ability to discover and take advantage of new opportunities to satisfy …
[HTML][HTML] From CRM to social CRM: A bibliometric review and research agenda for consumer research
R Perez-Vega, P Hopkinson, A Singhal… - Journal of Business …, 2022 - Elsevier
Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …
of customer management gathered momentum in the mid-1980 s and early 1990s. The …
A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong …
HC Wu, CC Cheng, CH Ai - Tourism management, 2018 - Elsevier
The purpose of this study is to identify the dimensions of experiential quality and investigate
the relationships among experiential quality, experiential value (emotional value and …
the relationships among experiential quality, experiential value (emotional value and …
A study of experiential quality, experiential value, experiential satisfaction, theme park image, and revisit intention
HC Wu, MY Li, T Li - Journal of Hospitality & Tourism …, 2018 - journals.sagepub.com
This study aims at identifying the dimensions of experiential quality and investigating the
interrelationships among experiential quality, experiential value, experiential satisfaction …
interrelationships among experiential quality, experiential value, experiential satisfaction …
Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry
Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in
the Pakistani airline industry. Though research on repurchase intentions has traditionally …
the Pakistani airline industry. Though research on repurchase intentions has traditionally …
Service quality, customer satisfaction, and loyalty in the banking sector: The moderating role of organizational culture
S Famiyeh, D Asante-Darko… - International Journal of …, 2018 - emerald.com
Purpose The purpose of this paper is to understand the moderating role of organizational
culture in the relationship between service quality, customer satisfaction and loyalty in the …
culture in the relationship between service quality, customer satisfaction and loyalty in the …
Service innovation in product-centric firms: A multidimensional business model perspective
Purpose–This article aims to investigate the nature and characteristics of business model
elements required for successful service innovation. The authors examine which unique …
elements required for successful service innovation. The authors examine which unique …
[KÖNYV][B] Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer
RL Oliver - 2014 - taylorfrancis.com
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of customer satisfaction
H Dehghanpouri, Z Soltani… - Journal of business & …, 2020 - emerald.com
The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …
Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects
Big data has recently been recognised as one of the most important areas of future
technology. It has attracted the attention of many industries, since it has the potential to …
technology. It has attracted the attention of many industries, since it has the potential to …