Purpose This study aims to identify whether green advertising and eco-labels influence the
purchasing behaviors of organic products or whether the influence of such behaviors is …

The apparel industry's sustainability is gaining scholars' attention amidst increasing
concerns about its environmental impacts. However, to ensure that the industry's efforts in …

Purpose Green hospitality studies have not adequately focused on the diffusion of eco-
innovative hotels amongst visitors. This study aims to fill this gap by identifying green hotel …

Purpose The unethical use of natural resources is contributing to the increasing
environmental degradation. The depleting environment poses a threat to the sustainability of …

This study examined the impact of green advertising and eco-labels on the attitudes and
environmental awareness of millennials purchasing eco-friendly products in shop** …

The “lemon effect,” which is the result of information asymmetry and barriers to trust, poses
serious challenges to the sustainable development of green agricultural products. Therefore …

Purpose Increasing demand for goods and services strains environmental sustainability,
driving interest in green products. Trust in these products is vital for adoption. Scholars have …

Leveraging on the theoretical integration of stimulus-organism-response (SOR) theory,
stakeholder theory, and self-consistency theory, an investigation is undertaken to explore …

Intervention policies play a crucial role in promoting the green transformation of
consumption patterns and reducing consumer-side carbon emissions. This topic has been …

The present research investigates the complex dynamics surrounding the adoption of green
information technology and environmentally favorable technology solutions through using …