An online recommendation system (RS) involves using information technology and
customer information to tailor electronic commerce interactions between a business and …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

One reflection of the digital age is creating personalised experiences in different ways by
collecting and processing personal level information about individuals. Understanding and …

Personalization in e-commerce has potentials to increase sales, customers' purchase
intention and acquisition, as well as improvement of customer interaction. It is understood …

The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …

Personalization drives value co-creation and willingness to pay for customers. Consumers
are keen to receive personalized services but have various willingness to pay for the …

Relevance Popularity-based approaches are widely adopted in music recommendation
systems, both in industry and research. These approaches recommend to the target user …

The recently proposed extended Unified Theory of Acceptance and Use of Technology
(UTAUT2) offers new opportunities for exploring the acceptance of consumer technologies …

Voice commerce is a newly evolving e-commerce channel where consumers communicate
with dedicated systems on smart speakers or other devices using their voice, in order to find …

We assessed the determinants of continuous use intention (CUI) of News Apps in India by
integrating models, UTAUT2 and IS Success Model. The study considered personalization …