Celebrity credibility constitutes a significant portion of the celebrity brand endorsement
literature. While this field of research is mature with a rich history of 45 years, it lacks a …

Purpose With the rapid development and implementation of cutting-edge information
technologies in tourism and hospitality, it is necessary to update the progress of technology …

This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

Although value co-creation concept has captured much interest, especially in the tourism
and hospitality fields, limited empirical studies have been conducted to explore the …

Purpose As technology in tourism and hospitality (TTH) develops technical artifacts
according to visitors' demands, it must deal with both behavioral and design constructs in the …

Purpose The purpose of this paper is to examine the factors that influence mainland
Chinese film tourists' behavioural intention in accepting an augmented reality (AR) feature …

Purpose User-generated content and online reviews are highly relevant in purchase
decision in the hospitality sector, including restaurants, but there is a lack of knowledge …

Purpose This paper aims to explore the causal relationship of user-generated content (UGC)
on trust in UGC (TUGC), destination image (DI) and tourist visit intention (VI) guided by the …

This study develops a theoretical model that highlights the determinants of actual social
media (SM) usage for travel planning by combining theoretical frameworks from the …

Currently, information technology plays an important role in the tourism industry. Tourists like
to use social media more widely for their travel planning, which affects the high competition …