In building sustainable post-pandemic destinations, it is critical to understand the typologies
of tourists' prosocial behaviours. Consequently, this study innovatively applied a latent class …

From deadly disease outbreaks to crimes and terrorism, consumers often experience
mortality salience (MS). This research examines how MS-inducing events impact brand …

Drawing upon terror management theory, the present study aimed to examine how mortality
salience influences youth materialism as well as to explore the mediating role of future …

With the increasing availability of news related to unexpected and catastrophic events, such
as public health issues, natural disasters, murder cases, and terrorist attacks, the …

Purpose This study aims to investigate specific green-brand affect in terms of commitment
and connection through the morality–mortality determinants of consumer social …

Disruptive shifts in the current environment are engendering uncertainty, radically changing
market relationships and consumers' priorities. This challenging-the-boundaries article …

While dark tourism research has increasingly emphasized mortality salience's role in
exploring dark tourists' experiences, little is known regarding the triggers and effects of …

Environmental problems threaten human health and safety. Promoting green consumption
has become a vital measure for alleviating environmental problems. How to promote the …

People often encounter death-related stimuli that can remind them of their own mortality.
Research shows that consumers who think about their mortality may cope with existential …

According to terror and meaning management theories, positive death valence might
facilitate psychosocial intervention in social discrimination. The present theoretical article …