Can large language models transform computational social science?

C Ziems, W Held, O Shaikh, J Chen, Z Zhang… - Computational …, 2024 - direct.mit.edu
Large language models (LLMs) are capable of successfully performing many language
processing tasks zero-shot (without training data). If zero-shot LLMs can also reliably classify …

Persuasion strategies in advertisements

Y Kumar, R Jha, A Gupta, M Aggarwal, A Garg… - Proceedings of the …, 2023 - ojs.aaai.org
Modeling what makes an advertisement persuasive, ie, eliciting the desired response from
consumer, is critical to the study of propaganda, social psychology, and marketing. Despite …

Weakly-supervised hierarchical models for predicting persuasive strategies in good-faith textual requests

J Chen, D Yang - Proceedings of the AAAI Conference on Artificial …, 2021 - ojs.aaai.org
Modeling persuasive language has the potential to better facilitate our decision-making
processes. Despite its importance, computational modeling of persuasion is still in its …

Multilingual persuasion detection: Video games as an invaluable data source for NLP

T Pöyhönen, M Hämäläinen, K Alnajjar - arxiv preprint arxiv:2207.04453, 2022 - arxiv.org
Role-playing games (RPGs) have a considerable amount of text in video game dialogues.
Quite often this text is semi-annotated by the game developers. In this paper, we extract a …

Modelling persuasion through misuse of rhetorical appeals

A Pauli, L Derczynski, I Assent - … of the Second Workshop on NLP …, 2022 - aclanthology.org
It is important to understand how people use words to persuade each other. This helps
understand debate, and detect persuasive narratives in regard to eg misinformation. While …

Persuasion Strategies in Advertisements

YK Singla, R Jha, A Gupta, M Aggarwal, A Garg… - arxiv preprint arxiv …, 2022 - arxiv.org
Modeling what makes an advertisement persuasive, ie, eliciting the desired response from
consumer, is critical to the study of propaganda, social psychology, and marketing. Despite …

Predicting decisions in language based persuasion games

R Apel, I Erev, R Reichart, M Tennenholtz - Journal of Artificial Intelligence …, 2022 - jair.org
Sender-receiver interactions, and specifically persuasion games, are widely researched in
economic modeling and artificial intelligence, and serve as a solid foundation for powerful …

Modeling visual rhetorics for persuasive media through self-supervised learning

M Guo - 2023 - d-scholarship.pitt.edu
This dissertation addresses the challenging task of modeling and interpreting visual
rhetorics in persuasive media using computational models. The focus is on self-supervised …