Purpose Robots are predicted to have a profound impact on the service sector. The
emergence of robots has attracted increasing interest from business scholars and …

Purpose The aim of this paper is to understand the importance of endomarketing in
organizations and whether internal strategies are essential in the management of human …

This research examines internal marketing (IM) over the last decade (2012-2021) using
systematic quantitative assessment techniques (SQAT). The review identified 82 IM articles …

Brand knowledge is a critical factor for employee 'living the brand'. However, literature of
employee brand knowledge remains underexplored. Drawing from information processing …

Purpose Leveraging the power of corporate social responsibility (CSR) is strategically
important to corporations. Although various studies have explored the positive effects of …

Purpose The purpose of this study is to explore the contribution of internal marketing (IM)
practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are …

The 21st century is the age for knowledge workers, when knowledge management is the
major business issue. It becomes the major issue for an enterprise maximizing the …

Purpose The current study investigated the effect of internal marketing practices, specifically
the training and rewards system, on job satisfaction, affective commitment and employee …

Capitalizing on the evolutionary and multi-dimensional character of internal marketing (IM),
this study adds two new factors: informational justice and developmental opportunities, to IM …

The study investigates the impact of internal marketing philosophy on implementing strategic
goals to leverage an innovative internal marketing concept for business growth. In the …