The challenge of convincing people to change their eating habits toward more
environmentally sustainable food consumption (ESFC) patterns is becoming increasingly …

Abstract 'Energy sufficiency'involves reducing consumption of energy services in order to
minimise the associated environmental impacts. This may either be through individual …

Lowering the growth in greenhouse gas emissions from air travel may be critical for avoiding
dangerous levels of climate change, and yet some individuals perceive frequent air travel to …

Misunderstandings in the relative efficacy of pro-environmental behaviors may have
important consequences for climate mitigation efforts. In this study, we evaluate the ability to …

Green advertising aims to communicate pro-environmental dimensions of products to
achieve an increase in sales. Within a general advertising framework, we organize studies …

This research provides evidence for moral-licensing effects in climate-related behavior. We
recruited individuals who had not travelled by airplane for private reasons during the past …

Personal response efficacy beliefs are vital in instigating, maintaining, and catalyzing
environmental behavior change. In this experimental study (N= 249), we investigated …

Drawing on information process theories, this study investigated whether consumers have
the ability to perceive greenwashing in vague and false greenwashing claims, as well as in …

Energy research is paying increasing attention to inequalities in climate emissions and to
the disproportionate contribution of 'high emitters' to national emissions, notably from …

The conception that undertaking a certain pro-environmental behaviour may encourage
people to adopt other pro-environmental behaviours is appealing, but the evidence is …