Despite being one of the most cost-effective methods, email marketing remains challenging
due to the low rate of opened emails and the high percentage of unsubscribed campaigns …

In the digital world, the demand for better interactions between subscribers and companies
is growing, creating the need for personalized and individualized experiences. With the …

Email marketing is an effective channel in marketing strategies not only as a tool to increase
brand visibility and brand awareness, but also as an excellent tool to help promote and sell …

Marketing practices have adopted the use of computational approaches in order to optimize
the performance of their promotional emails and site advertisements. In the case of …

Email Marketing is one of the most important traffic sources in Digital Marketing. It yields a
high return on investment for the company and offers a cheap and fast way to reach existent …

As a result of changing customer behaviour, the proliferation of data, and the ongoing
evolution of DM, marketers are sometimes forced to wade through massive amounts of data …

Methods and systems for providing targeted marketing include using consumer-centric
indices to identify users who are most conversant with marketing communications. In …

The marketing industry has witnessed a significant prevalence of machine learning and
artificial intelligence models that have enhanced the accuracy, precision, and …

A method for generating predictive insights for authoring messages is provided. The method
includes receiving a message to be sent as an input. Key performance indicator (KPI) whose …

Nowadays, digital marketing has become an important tool to increase both activities and
revenue of each enterprise. Therefore, many enterprises from different fields have integrated …