How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility

Y Gong, J ** point in the status of socially responsible consumer behavior research? A bibliometric analysis
A Nova-Reyes, F Muñoz-Leiva, T Luque-Martínez - Sustainability, 2020 - mdpi.com
Looking at the impact of society on the environment or, as we write this manuscript in the
midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if …

Student–university identification and loyalty through social responsibility: A cross-cultural analysis

AN El-Kassar, D Makki… - International journal of …, 2019 - emerald.com
Purpose The purpose of this paper is to highlight the value of university social responsibility
(USR) by investigating its impact on student–university identification and student loyalty. It …

Understanding digital social responsibility's impact on purchase intention: insights from consumer engagement, brand loyalty and Generation Y consumers

D Amankona, K Yi, C Kampamba - Management Matters, 2024 - emerald.com
Purpose The study specifically seeks to comprehend the impact of online corporate social
responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y …

The impact of strategic CSR marketing communications on customer engagement

R Chomvilailuk, K Butcher - Marketing Intelligence & Planning, 2018 - emerald.com
Purpose The purpose of this paper is to determine the effectiveness of strategic corporate
social responsibility (CSR) initiatives that seek to enhance customer engagement, through …