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How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility
Y Gong, J ** point in the status of socially responsible consumer behavior research? A bibliometric analysis
Looking at the impact of society on the environment or, as we write this manuscript in the
midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if …
midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if …
Student–university identification and loyalty through social responsibility: A cross-cultural analysis
Purpose The purpose of this paper is to highlight the value of university social responsibility
(USR) by investigating its impact on student–university identification and student loyalty. It …
(USR) by investigating its impact on student–university identification and student loyalty. It …
Understanding digital social responsibility's impact on purchase intention: insights from consumer engagement, brand loyalty and Generation Y consumers
D Amankona, K Yi, C Kampamba - Management Matters, 2024 - emerald.com
Purpose The study specifically seeks to comprehend the impact of online corporate social
responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y …
responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y …
The impact of strategic CSR marketing communications on customer engagement
Purpose The purpose of this paper is to determine the effectiveness of strategic corporate
social responsibility (CSR) initiatives that seek to enhance customer engagement, through …
social responsibility (CSR) initiatives that seek to enhance customer engagement, through …