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The role of perceived value in football club branding: a develo** league perspective
Purpose The purpose of this study is to identify which dimensions of perceived value best
mediate football club branding and fan loyalty from a develo** league perspective …
mediate football club branding and fan loyalty from a develo** league perspective …
Naming rights
WW Chou - Encyclopedia of Sport Management, 2024 - elgaronline.com
Naming rights are financial agreements where entities acquire the right to name a sports
venue, event, or program for a specified term, serving both marketing and philanthropic …
venue, event, or program for a specified term, serving both marketing and philanthropic …
Using Expectancy Violations Theory to Examine Environmental-Sustainability-Related Stadium Naming Rights Sponsorships as a Possible Form of Greenwashing
WHW Chou - 2023 - search.proquest.com
This dissertation explores the impact of an environmental-sustainability-related stadium
naming rights sponsorship on consumer perceptions of greenwashing and attitudes toward …
naming rights sponsorship on consumer perceptions of greenwashing and attitudes toward …